Why “Old School” Marketing Strategies Are Still Relevant – Interview With Jensen “JC” Martinez of Lawn Squad Mowing

September 27, 2021

In this video

• How a simple business card can go a long way

• Unique design tips for door hangers

• Why green industry pros are more hesitant to give physical marketing tactics a shot

UAG Pro JC Martinez wants you to reconsider using physical, printed materials in your marketing mix.

Some green industry pros today may consider these strategies to be “old school”, and indeed they are, especially when compared to the fast, inexpensive technology we have today like Facebook or Google Ads.

But what you might not realize is that some of your customers may actually appreciate--and prefer--receiving a simple business card or door hanger.

Of course, the key to a successful physical marketing strategy involves smart design tactics. JC will be the first to tell you that keeping your messaging clear and condensed makes all the difference--but remember that you can do this AND make your cards stylish and eye-catching.

And, naturally, patience is key here. The results may not be instant, but that doesn’t have to be a bad thing.

We sat down with JC to go over his advice for using business cards and door hangers.

Watch the interview below to learn how it’s done!

Still think door hangers are too much effort? Let us do the work for you! Check out EMB Pro Resources for a variety of downloadable, ready-to-print door hanger templates.

 

If you like this video, be sure to share it with a fellow pro.

To hear more advice on marketing your business, check out our Pro Networking session: “Spring Into 2021: Marketing Your Business”.