How To Use Water Management To Increase Sales and Margins
March 15, 2022
Event Partner: Jain IrrigationSpeaker Name: Richard Resutccia
- Richard Restuccia has been associated with the green industry for over 20 years, currently as Vice President of Water Management Solutions at Jain Irrigation. Prior to Jain, he was the Director of Water Management Solutions for ValleyCrest Companies, the nation's largest landscape company. He currently hosts the Jain Irrigation Training Series educating over 100,000 people per year.
- Richard also served on The Irrigation Association's Board of Directors and consults with many private companies and public agencies concerning water management. He is a regular presenter at conferences concerning how contractors can help their customers save water and money, as well as how to use social media to influence water conservation. In 2014 was recognized with a Leadership in Landscape award and in 2013 earned an award of merit from The Turf and Ornamental Communicator's Association. He created and was the editor for the blog ValleyCrest takes on water management and currently edits and writes for Jain's Water Management blog.
"Win customers by slashing their water bills."
Customers will pay more for monthly services if they see a substantial reduction in water costs. Therefore, contractors known for their water management expertise are viewed as better contractors and win more jobs at higher margins. In addition, once you win the customer, margins earned for water management services are typically much higher than maintenance margins. Conclusion: there are many reasons why contractors should differentiate themselves in water management, and during this webinar, Richard Restuccia will show them how. Richard lived this experience during his years at ValleyCrest and shares it with the audience.
During this webinar, attendees will understand and develop the following marketing tools to help them promote water management as a service.
- Leave behind marketing brochure
- Water Use Analysis
- Return on Investment Calculator
- Case Studies
- Proposals