Best Marketing Strategies To Promote Your Lawn Care Biz – Interview With Chris Sloan Of Sloan’s Lawncare LLC

August 21, 2021

In this video

• Three key tips for defining a strategic physical marketing plan

• How to make your postcard stand out

• Employing physical marketing strategies while on a budget

When discussing physical marketing tactics such as door hangers, postcards, business cards, and more, green industry pros are often split into two camps. The first being that physical marketing is a waste of time and money, and the second being that it can take your business to the next level.

So we’ve turned to UAG Pro Chris Sloan of Sloan’s Lawncare LLC for the top marketing strategies that he’s proven successful. Chris has been there, done that with all forms of physical marketing--from postcards, to uniforms, to truck wraps--and he’s learned quite a bit along the way about how to strategically add physical elements to an overall marketing plan.

Specifically, Chris’s advice can be boiled down to three tips:

(1) Be specific about who you’re targeting
(2) Be consistent with your branding for better recognition
(3) Use a mix of different marketing tactics, such as combining postcards with online targeting

Want to learn how it’s done? Watch the interview below.